A Decade of High-Impact Visual Storytelling

For the past 10 years, I’ve partnered with Ford to lead, direct, and produce end-to-end video campaigns that drive global narratives. From high-stakes commercial spots to agile social campaigns, I develop multi-format content strategies across earned, owned, and paid media.

I specialize in the full production lifecycle: taking ambitious, unconventional ideas from initial ideation to the final render. Whether leading a crew on set or pushing the boundaries of post-production, my focus is always on creating a cohesive, premium visual identity that captures the public's imagination.

Vision & Strategy: Ideation to Pre-Vis.
End-to-end production starts with a bulletproof blueprint. Showcasing my process in creative development, storyboarding, and pre-visualisation to pitch and establish the aesthetic tone and mood before the cameras ever roll.

Leading the Crew: Directors & Cinematographers
Managing creative professionals under tight deadlines. A look behind the lens at how I lead, mentor, and collaborate with top-tier directors, cinematographers, and production crews to execute complex shoots across global locations.

Humanizing the Brand: Documentary & Authentic Film
Telling stories that resonate. Examples of raw, documentary-style filmmaking that grounds massive, global brands in human authenticity and emotion.

Multi-Format Strategy: Social Media
Optimized for the feed. High-impact, fast-paced video content tailored for YouTube and social platforms. Demonstrating expertise in scaling big narratives into bite-sized, engaging formats.

The Final Polish: Post-Production, Colour & Sound
Mastering the full lifecycle. A deep dive into the edit. Showcasing proficiency in end-to-end post-production, featuring dynamic pacing, broadcast-grade color grading. Evocative sound design and sound track are fundamental to all great film experiences.

Pushing the Frontier: 3D Animation & VFX
Rethinking the creative process. Where technical expertise meets creative ambition. Examples of high-end 3D animation, visual effects, and graphic design that elevate the narrative and embrace frontier technologies.