Reimagining an icon for an electric future

How do you introduce the first electric Mustang without losing what made Mustang culturally distinctive in the first place?

As Associate Creative Director, I helped lead the European launch of the Mustang Mach-E, translating more than half a century of automotive heritage into a new visual language for an electric era.

Working across film, photography and launch communications, we balanced the confidence and character of Mustang with a more progressive expression of technology and performance.

Role: Associate Creative Director
Client: Ford of Europe
Output: Launch campaign, film, photography, digital content

Photography - BAM