Ford Mustang Mach-E: The Icon, Electrified.

How do you translate 55 years of American muscle heritage into an electric future for the European market?

The brief was to launch the first-ever all-electric Mustang, the Mach-E, ensuring it felt like a true member of the family while appealing to a progressive new audience.

I served as Associate Creative Director on the creation of the European launch suite.

We produced a cinematic film and high-end still imagery that balanced the grit and soul of the Mustang brand with the sleek, silent power of the Mach-E. My role involved creative stewardship from concept through to post-production, ensuring the visual narrative resonated specifically with European drivers without losing the car's iconic DNA.

Photography - BAM