glo™ Hilo: From Digital Renders to Immersive Reality

The Scope: Global Launch Campaign, 3D CGI, Key Visuals, & Experiential Design.

My Role: As Creative Director at WPP Production, I spearheaded the visualisation of the new glo™ Hilo. In collaboration with Ogilvy and Landor, we developed a suite of hyper-realistic 3D product renders and key visuals that defined the global look and feel of the device.

The Highlight: The campaign culminated in Sendai, Japan. I directed the creative production for an exclusive immersive pop-up event, successfully translating our 3D assets into a physical spatial experience. This activation didn't just display the product; it surrounded the consumer with the brand's innovation narrative in the very city where glo™ began.

Photos: @takatimun / @si_oux / @hypebeastjp