THE BRIEF
The D2C underwear market is saturated with "comfort" brands. I identified a white space for a technical brand targeting the "Optimised Self". Developers and creatives who view their lives as systems.

THE INSIGHT "The First Interface."
HAPTIC recontextualises the base layer not as clothing, but as biological hardware. We replaced "Collections" with "System Updates" (v.1.0, v.1.1) and "Patterns" with generative data visualisations.

THE EXECUTION
A fully generative workflow demonstrating Rapid Vertical Creation.

• Identity: "Brutalist Utility" design system using Monument Extended.

• Product: Photorealistic packaging and photography rendered in Nano Banana Pro.

• Textile: Algorithmic patterns generated in Midjourney v7.

• Strategy: Packaging that mimics anti-static computer hardware.

THE RESULT
An investor-ready brand ecosystem built in 48 hours. This project validates how AI pipelines allow Creative Directors to test market viability with zero manufacturing risk.